Exploring in my head some strategies for attracting some sponsorship to a local sports team such as Powerblades Dragon Boat Racing Club (my club) and exploring the notions of relationship, value, promise etc held in sponsorship. Parellels with friendships a bit. They don't happen unless you 'expose' yourself (no raincoat jokes please)to others, discover a basis for a relationship and see some mutual benefit in friendship as well as a sense of a future together.
I guess in sponsorship though the commitment to limited giving is the key difference.
I'm very happy to hear ideas about attracting sponsorship.
I recall the fabulous Ralph Hood (UniSA) explaining a theory of relationship that was based around the notion that relationships only start and last when members experience mutual benefit (as determined by each person).
Recent instability in employment is occurring as organisation changes in response to changing market needs then the clarity about what relationships are wanted and valued is lost. Both parties (employer/employee)look at the other trying to work out the chances that they may mutually benefit from a continued relationship.
No comments:
Post a Comment